Posting Number TSU203272

Official TSU Title Marketing and Promotions Coordinator

Grant Title N/A

Job Description Summary / TWC Summary

• Community-Focused: Requires a strong emphasis on community engagement, building meaningful relationships that enhance KTSU’s relevance within the local area.
• Creative and Strategic: Demonstrates innovative thinking and problem-solving skills in campaign development, using data to inform and adapt strategies effectively.
• Collaborative Team Player: Works closely with the Events Coordinator, Membership Coordinator, and other team members to execute cohesive marketing strategies.
• Data-Driven: Prioritizes audience data and performance metrics, ensuring that marketing initiatives align with station goals and community needs.

Essential Duties Summary

• Develop and execute multi-channel marketing strategies that increase brand awareness, engagement, and membership.
• Create and manage promotional campaigns for radio programs, events, and community initiatives, ensuring consistency in branding and messaging.
• Oversee the creation of promotional materials, including social media graphics, email newsletters, press releases, website content, and printed materials.

• Plan and coordinate both on-site and virtual promotions to connect with the local community and grow the station’s listenership.
• Foster and maintain partnerships with local businesses, community organizations, and educational institutions to expand KTSU’s outreach.
• Organize and manage station events, including live broadcasts and community outreach programs, from planning through to post-event analysis.

• Manage KTSU’s social media platforms by creating engaging content, monitoring audience interaction, and expanding the station’s online presence.
• Coordinate digital advertising campaigns, evaluate performance metrics, and adjust strategies to maximize digital engagement and conversions.
• Collaborate with the digital team to keep the KTSU website updated with relevant news, programming, and event information.

• Collaborate with the Membership Coordinator to develop strategies for membership growth and retention, aligning efforts with initiatives such as “ELEVATE with KTSU.”
• Use listener data, survey responses, and community feedback to tailor campaigns to KTSU’s target audiences.
• Support public radio membership benefits and fundraising drives through targeted advertising and community partnerships.

• Ensure that all promotional activities reflect KTSU’s brand identity and adhere to messaging guidelines.
• Conduct market research to remain informed on audience trends, demographics, and competitive stations, making recommendations to optimize strategies.
• Track and report on campaign performance metrics, preparing monthly and quarterly updates for management review.

• Identify, cultivate, and manage sponsorship and advertising relationships to support station programming and special events.
• Develop sponsorship packages, coordinate deliverables, and ensure fulfillment of sponsor agreements.
• Collaborate with the General Manager to create sponsorship and partnership opportunities that align with KTSU’s values and community mission.

% FTE

Hiring Range $55,038.89 - $70,174.59

Education

Required Licensing/Certification

Knowledge, Skills, and Abilities

• Public radio, audience engagement practices, and community-focused marketing.
• CRM and analytics tools for tracking marketing metrics.

• Developing and executing marketing campaigns effectively.
• Building strong community and sponsor relationships.

• Analyze audience data and incorporate feedback.
• Organize and manage multiple projects, events, and campaigns.
• Collaborate effectively with team members and adapt to evolving situations.

Work Experience

• Minimum of 3 years’ experience in marketing, promotions, or public relations, preferably within radio, media, or a similar industry.
• Experience in digital marketing, including social media management, email marketing, and content creation preferred.
• Familiarity with graphic design software (Adobe Suite) and website management tools (WordPress) preferred.

Working/Environmental Conditions

• Prolonged standing and/or walking.
• Handling light weight objects.
• Using or carrying equipment.

Desired start date

Position End Date (if temporary)

UA EEO Statement

Close Date

Open Until Filled (overrides close field) Yes

Special Instructions to Applicants Open to all applicants.